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Björne, Kajsa (2009) Visual communication. Other thesis, SLU.

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Abstract

In order to understand how landscape architects communicate and what visual language is being used when communicating design; we have gained vast knowledge in a number of areas. Visual communication touches many subjects such as perception, communication, language, marketing, image making, image analysis, rhetoric etc. How we perceive an image and what influences us is affected by many different things. Examples can include society or even the individual background. How an image appears is dependent upon what consistencies are being used. The image a landscape architect normally produces differs from the commercial image and art. In order to communicate most effectively it is important to be aware of what language is being used. Being clear and using a set language will minimise misunderstandings. Through a case study I have been looking at one company's opportunities and problems regarding visual communication and helped them to gain insight of what they were mediating. From this insight I have helped them improve their visual language and defined new goals to strive towards. Moreover I have been looking at the existing market through 14 Landscape Architect firms in order to gain an understanding of what visual languages are being used in today's Landscape Architecture environment.

Item Type: Thesis (Other)
Keywords: visual communication, image making, drawings
Subject (faculty): Faculty of Veterinary Medicine and Animal Science > Dept. Landscape Architecture
Divisions: SLU > Faculty of Landscape Planning, Horticulture and Agricultural Science
Depositing User: Kajsa Björne
Date Deposited: 14 Aug 2009
Last Modified: 18 Aug 2015 10:15
URI: http://ex-epsilon.slu.se/id/eprint/3341

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