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Kirilov, Annika (2009) Nelson Garden AB. Other thesis, SLU.

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Abstract

Title: Nelson Garden AB – Analysis and recommendations based upon the Service Management System Course: Business Leadership within horticulture and agriculture. Author: Annika Kirilov Tutor: Carl-Johan Asplund Examiner: Anders Kristoffersson, lecturer within business economics, LTJ- faculty, SLU Alnarp Keywords: Bröderna Nelson, Nelson Garden, Service Management System, marketing, customer service, retailer Aim: Explore how Nelson Garden AB manages to reach out to customers through positioning of their own labels, when they as a manufacturer are partly dependent on the competence and sales skill of retailers. Methodology: E-mails were sent out to 6 different companies with a proposition for participation. Of those companies that gave a positive answer the most suited company for the diploma work was selected. Thereafter, a contact was established through telephone with the CEO of the chosen company and relevant questions to him were formulated. The second time of contact the first interview was held and half of the questions were answered. Furthermore the name and telephone number of the company's Nordic Sales Manager was provided with the purpose of getting an interview with a person that handled most of the contact with the retailers. Questionnaires were developed for retailers, customers, Nordic Sales Manager and additional questions to the CEO that arose during the first interview. Later on the interviews were held and compiled, an analysis of the result was made and finally a summary of recommended measurements that arose during the analysis. Conclusion: The Company should make a bigger investment when it comes to the layout of the bags of seed and also the design of the seed stand. They should make more market surveys amongst retailers and customers and educate retailers about the product assortment.

Item Type: Thesis (Other)
Keywords: Bröderna Nelson, Nelson Garden, Service Management System, marknadsföring, kundservice, återförsäljare
Subject (faculty): Faculty of Veterinary Medicine and Animal Science > Dept. of Work Science, Business Economics and Environmental Psychology
Divisions: SLU > Faculty of Landscape Planning, Horticulture and Agricultural Science
Depositing User: Annika Kirilov
Date Deposited: 14 Aug 2009
Last Modified: 18 Aug 2015 10:15
URI: http://ex-epsilon.slu.se/id/eprint/3338

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