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Larsson, Bengt and Kellander, Thomas (2008) Marknadsundersökning - Väderstad, Rapid och kundnyttan. Other thesis, SLU.

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Abstract

In the town of Väderstad which lies in the middle of Sweden, called Östergötland is Väderstad-Verken situated. It´s an international company which produce machines for land processing and sown to farmers all over the world. Väderstad-Verken is an expansive company with 750 employees. The turnover is 1.4 billion sek. Rapid seed-sower has become a popular machine since it was introduced in 1991. Over 10 000 Rapid seed-sower has been manufactured. In cooperation with Väderstad-Verken we have put together a questionnaire with 31 questions. The questionnaire has been sent out to 239 buyers, to let us know how the users think about the Rapid. The questions divide different parts such as: abilities, spare part costs, fuel consumption, using of stem tools. Opinions about service both from the company itself and from the dealers. The Rapid users also had the opportunity to write down their own personal comments concerning improvements, evaluation of new equipment and what they would like Väderstad-Verken to develop concerning new products. For about 10 years ago there was done a similar survey about Rapid(Nilsson O, Velander P, 1999). With the help of that survey and several other we tried to create a survey with simple questions. 86 of 239 questionnaires came back, therefore 36 %. A reply frequency that we are satisfied with. The result shows that the customers are satisfied with their machines and Väderstad-Verken. Many questions are formulated so that the reply alternatives are 1-5. The only question the customer gave 3 or less was their views on the dealers and service kindness on Rapiden. Farmers drive many hectares per year with their machines, of course not everyone but many. Most of them also use the machines land processing ability during the fall. Rapid users also want to have a specialist on Väderstad machine program on local level. Väderstad-Verken can through the result see what the customers want to improve and change on the Rapid. Questions about follow-up from the dealers and service kindness were the only questions that frequently came back. With the result from the survey sellers from Väderstad can show that customers are pleased with Väderstad-Verken and their machines. It can also inform the dealers of the results to raise the service kindness. Our conclusion is that the customers are very pleased but small improvements can be made.

Item Type: Thesis (Other)
Keywords: marknadsundersökning, Väderstad, rapid, kundnytta, jordbruksmaskiner, såmaskiner
Subject (faculty): Faculty of Veterinary Medicine and Animal Science > Dept. of Work Science, Business Economics and Environmental Psychology
Divisions: SLU > Faculty of Landscape Planning, Horticulture and Agricultural Science
Depositing User: Thomas Kellander
Date Deposited: 30 May 2008
Last Modified: 18 Aug 2015 10:04
URI: http://ex-epsilon.slu.se/id/eprint/2562

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