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Andersson, Ann-Charlotte (2007) Vad styr sortimentet hos svenska perennaodlare? Other thesis, SLU.

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The purpose of this study is to clarify the most important factors that affect Swedish perennial growers when designing their assortment. The study describes how herbaceous perennials are produced in Sweden today and try to give an answer to the question how growing method and choice of assortment are affecting the possibilities of Swedish producers to compete on the market. Seven perennial growers in the southern and western parts of Sweden have been interviewed about their production methods and on what basis they design the assortment of perennials. During the interviews five factors seem to be the most important when the growers choose which species to grow – profitability, the characteristics of the species, the sales channel/customer, the growing environment/growing facility and the grower's interest and knowledge. It is often a combination of these five factors deciding if a cultivar will be grown or not.

Item Type: Thesis (Other)
Keywords: perenner, sortiment, perennaodlare
Subject (faculty): Faculty of Veterinary Medicine and Animal Science > Dept. of Horticulture
Divisions: SLU > Faculty of Landscape Planning, Horticulture and Agricultural Science
Depositing User: Ann-Charlotte Andersson
Date Deposited: 29 Mar 2007
Last Modified: 18 Aug 2015 09:49
URI: http://ex-epsilon.slu.se/id/eprint/1575

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