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Nilsson, Charlotte (2006) Produktutveckling av gurka. Other thesis, SLU.

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Abstract Cucumber is the second most frequently consumed vegetable after tomatoes, 33 % are eating cucumber every day. The purpose of this work is to examine if there is any product development of cucumber in Sweden, and if so in what way. A questionnaire was used with a number of questions regarding quality, origin, supply and the way cucumbers were used, and the person was also asked to choose between the normal large cucumber and the minicucumbers. This was answered by totally 100 persons in two different stores, ICA Maxi in Löddeköpinge and a discount store with a large supply of fruit and vegetables and where a large share of customers are immigrants, Özen All Frukt in Malmö. The results from questionnaire show that in some of the issues the results vary a lot between the two stores. In a short summary the results from Özen All Frukt shows that 94 % use cucumber for salad, he/she does not care about country of origin, uses cucumber most probably every day and 4 out of 10 choose to buy the minicucumbers. Summary of the results from ICA shows that the customers also use cucumbers for salad but also for sandwiches, use cucumber most probably every day and 2 out of 10 choose to buy the minicucumbers. But country of origin is very important. Interviews were done with two persons from the producers´ organizations and two persons from wholesale dealers. They have different opinions about the need of product development.The purpose of the producers´ organizations is to sell their members´ products. Some growers produce minicucumbers on a small scale in these producers´ organizations. It's not obvious how much you can sell and how big the demand is. Today the demand for minicucumbers comes from immigrants. The wholesale dealers think that an important issue in product development is the requirement of sorting and packing. These dealers have their eyes open for new products aboard, but choose not to have any in their assortment at the moment.

Item Type: Thesis (Other)
Keywords: gurka,produktutveckling,bulkvara,kundsegment,grönsakskonsumtion
Subject (faculty): Faculty of Veterinary Medicine and Animal Science > Dept. of Crop Science
Divisions: SLU > Faculty of Landscape Planning, Horticulture and Agricultural Science
Depositing User: Charlotte Nilsson
Date Deposited: 13 Feb 2007
Last Modified: 18 Aug 2015 09:48
URI: http://ex-epsilon.slu.se/id/eprint/1508

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